GHP / Q1 2021 27 , Jun20444 Home Counties Clinics is at the cutting-edge of offering the most advanced techniques in dental and non-invasive cosmetic treatments. We talk to company owner Dr Ailing Jeavons about how its personal approach has helped secure record numbers despite the Covid lockdowns. Investment And New Approaches Help Boost Clients In The Face Of Covid Covid restrictions and lockdowns have proved a particular challenge for the cosmetic industry as so much of it involves close contact. Flourishing in the environment of a pandemic means having to reconsider marketing strategies and adapting to how customers may be feeling after being shut away from mainstream society for so long. Despite the difficult times, Home Counties Clinics has used the lockdown to take on a new approach to its communications, which saw a bumper increase in clients booking its advanced techniques in dental and noninvasive cosmetic treatments when restrictions were eased last summer. Dr Ailing Jeavons, Owner and Clinics Director of Home Counties Clinics explains: “The challenges we have faced are no different to other business during these difficult times of Covid, but we spent time when we were closed improving the business. “We implemented good communication avenues to clients, like updating all emails and creating a text messaging screening and questionnaire for the safety and reassurance of everyone. We have risen to the challenge by constantly keeping in touch with our clients.” “Our personal approach has helped us come back after lockdown stronger and more successful than before,” adds Ailing. “We had a record number of new patients in July and were up around 25% on our usual monthly revenue.” Over the past year, we have seen a huge uptake in cosmetic procedures, such as teeth whitening, invisalign and facial aesthetics.” As its success grows, the company is even planning to add another site to the group that will focus on those cosmetic procedures growing in popularity. As an experienced dentist who is also Harley Academy-trained as an Aesthetic Clinician, Ailing is a hands-on manager who understands the importance of investment. The company comprises of a small boutique group of dental and facial aesthetic practices in the Home Counties around London and the South East of the UK. It not only offers cosmetic dentistry from in-chair whitening to orthodontic teeth straightening and full mouth reconstruction, but also an extensive range of facial aesthetics including full face thread lifts and lip augmentation. Boasting accreditations in Safe Face and CQC, to name a few, Home Counties Clinics sets itself apart from its competitors by equipping itself with the latest technology. That includes intraoral scanners that show patients 3D images of their teeth and simulate results following dental procedure or advanced microscope technology to carry out specialised root canal treatments. Hi-tech equipment is routinely used on facial cosmetic patients too, like the skin analysis machine used by therapists. “It’s very simple – good results create new clients,” says Ailing. “As a group we are very much focused on being ahead and have invested in the very best equipment, so that our patients know they are having the very best there is to offer.” “We pride ourselves on our very personalised approach to dentistry and facial aesthetics,” continues Ailing. “Our staff are vital to the success of the business and fully-trained, and this is on-going throughout the year. As we are committed to staying ahead of innovation, this is essential.” Working at the clinics are highly experienced dentists, who are general, cosmetic and specialist GDC registered professionals, that can even offer sedation and hypnosis in clinic for nervous patients. While the aesthetic doctors and therapists are specialists in extensive treatments that range from wrinkle relaxing and dermal filler to facial contouring, acne treatments and peels. Company: Home Counties Clinics Name: Dr Ailing Jeavons Website: www.hartleyclinic.co.uk
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