GHP Q1 2021

GHP / Q1 2021 41 , Nov20307 Based in Florida, Natural Cure Labs is a certifiedminority-owned dietary supplement manufacturer. Following its well-deserved success in the Fitness &Nutrition Awards, we caught up with CEODamon Sununtnasuk to find out more about the Dietary Supplement Supplier of the Year for 2020 Naturally Amazing Founded in 2015, Natural Cure Labs was established to raise the standard for naturally derived dietary supplements. In a market challenged by obscurity, inconsistent quality, and non-compliant advertising, the company set out to change the narrative for good. To start, Damon provides a brief overview of the firm and offers more insight into its clientele. “Natural Cure Labs aims to produce research-based, naturally-derived immune support supplements for those looking to gain access to naturopathic products regardless of socioeconomic status. Products in our portfolio aim to support the 28.9 million Americans who do not have medical insurance and the 58 million adults who suffer from ‘medication insecurity’”. Enabling the firm to provide these natural products is the experienced and devoted team which forms the foundation of Natural Cure Labs. When discussing the internal culture, Damon highlights that much of the firm’s work involves bringing together the expertise of people from various areas. “As a company which is obsessed with producing research-based quality products to win the confidence and trust of our customers, we typically engage with certified doctors and medical professionals to help formulate, research, and validate products with a dossier of human clinical studies which aim to bolster trust and transparency in an often-opaque product space.” When you take a closer look at the industry overall, last year the Nutrition Business Journal estimated that sales of cold, flu and immunity supplements would reach $5.2 billion in 2020 with growth of 51.2% over 2019. Nearly 10% of all U.S. supplement sales were for immune support, emphasising Americans’ interest and confidence in supplements to support their health needs. In response to the growing customer demand, the firm expanded its portfolio as Damon explains further. “Naturally, we enhanced our portfolio of immune-focused supplements to include a larger variety of products. Additionally, we added several new online retailers to offer consumers extra flexibility and choice to access products safely and conveniently.” Due to the outbreak of COVID-19, 2020 was a very challenging and difficult period for the business. Despite suffering initial setbacks, it was still able to thrive as the year progressed. “In March, our inventory levels were completely exhausted, supply chain was disrupted due to the halt of global trade, and manufacturing capacity squeezed due to labour shortages and stay-at-home rules,” Damon reveals. “However, we used this opportunity to refocus the company, providing trustworthy and quality products for our customers and launched three new innovative products, receiving numerous industry awards. In spite of the pandemic, our business has grown more than 50% as a result and we will look to continue this trajectory.” Initially established to create and promote natural health products which are economically accessible, effective, and safe, Natural Cure Labs has witnessed an extraordinary journey in a relatively short period of time. As the team puts plans into action, Damon signs off by highlighting some of the exciting new projects and products which lie ahead for Natural Cure Labs in the years to come. “Currently, we are launching ‘Thyroid Support’ - a dietary supplement which features an innovative dual delivery system, combining research-based liquid and dry ingredients into a single capsule providing efficient delivery and increased bioavailability. More than 14 human health studies helped influence the product’s ingredient selection and dosing. While most commercial thyroidfocused formulas are identical, this one deliberately omits potentially unsafe ingredients such as kelp and iodine in favor of science-based alternatives like L-Tyrosine and Inositol. The novel dual-delivery capsule employs a liquid and powder chamber, and special fat-soluble ingredients are blended into a coconut-based carrier oil, while a vegan capsule and patented membrane delivers a highly bioavailable supplement dose. “There are an estimated 20 million Americans who have some form of thyroid disease, and many products today are off-the-shelf ‘copycat’ formulas produced by the same contract manufacturer. These stock formulas contain potentially harmful levels of iodine which may cause gland inflammation, among other complications at the wrong dose. Despite the technically complex dualchamber capsule, all ingredients in Thyroid Support are vegan, non-GMO, and gluten-free. Thyroid Support was created under the direction of medical professionals, blended using natural ingredients, with no synthetic excipients, or fillers. “This is just one example of the mission-driven commitment the company has in creating differentiated, trustworthy, and quality products that customers love.” Company: Natural Cure Labs Contact: Damon Sununtnasuk Web: Email: [email protected] Phone: +1 (800) 303-6214